Diving into Super Bowl LV Chatter on Reddit

标记2020年NFL季节的官方结束,我们突出了扭转用户最重要的超级碗时刻,玩家,广告和表演。金宝博188滚球备用在典型的红线式时尚中,金宝博188滚球备用谈话涵盖了一系列主题,从团队制服到精湛的猫头鹰,甚至是我们的惊喜广告,因为足球(和非足球)球迷聚集在一起的188bet亚洲滚球与投注体育最大的一天。让我们深入了解这些对话,并直接从我们的主持人那里听到他们的社区如何庆祝一个非常独特的超级碗和足球季节。

Reddit MVPs: Community Engagement and Reflections

r / nfl.

数据块:The community saw a +39% increase in views during the period1/31-2 / 7。

Most Upvoted Posts on Super Bowl Sunday (as of this posting):

  1. 在汤姆布拉迪的第3个超级碗的外表和他的10日,加尔文约翰逊已经起草了,退休,并制作了名人堂。
  2. [Twitter上的NFL更新] Tom Brady现在拥有更多的超级碗胜于所有32个NFL特许经营权。
  3. [突出] Antoine Winfield JR嘲讽Tyreek Hill
  4. [NFL更新]关于Calvin Johnson的一个注意事项制作名人堂:他在过去25年中只有第三个WR,将HOF放在第一个投票中,加入Jerry Rice和Randy Moss。
  5. 邮政游戏线程:堪萨斯城酋长(14-2)在坦帕湾海盗(11-5)

From the Mods:Surpassing 2 million subscribers in November, r/NFL remains the premier place to discuss all things American football. And fromgame day pollspost-game threads,粉丝来到R / NFL讨论昨晚最大的时刻。But the conversations were not limited to last night specifically, here’s what the community’s mods noted as the bigger topics from the 2020 season, as discussed in the community: “players rising or falling in fame/significance…the continued resurgence of the Bills, the breakout season for the Browns and the surprising fall of the Texans would be some of the more high-profile storylines…the Deshaun Watson/Houston standoff is the biggest news right now, aside from the Super Bowl. This weekend there was a pretty significant trade involving two fairly big name quarterbacks, and the fall out of that is going to be discussed for a while.”

r / buccaneers.

数据块:The community saw a 151% increase in views during the period1/31-2 / 7

Most Upvoted Posts on Super Bowl Sunday (as of this posting):

  1. r / buccaneers官员我们赢得了超级碗进入这里的线程
  2. Knock, Knock
  3. 复仇。
  4. 今年我们回到了旧制服。今年我们回到了超级碗。永远不要再改变它们。
  5. 经过9个赛季,4个主教练,无数职业碗怠慢,Lavonte David是世界冠军!

From the Mods:一种新的超级碗标题R / Buccaneers社区不得不为本赛季欢呼唯一的事情。随着汤姆布拉迪向球队添加到团队中,R / Buccaneers在一个与我们所有人都习惯的赛季的季节彼此相比,彼此的共同兴奋和支持立即增加了用户。社区的版主说r /颊的成员neers continue to offer support for one another during the pandemic: “We’ve made a real concerted effort to check in with regulars from the r/Buccaneers community, because let’s be real — this pandemic has been really difficult for so many of us. We’ve lost loved ones, many of us have been infected with COVID itself, we have healthcare workers fighting this on the frontlines and the feeling of isolation in this remote environment is real…we want everyone in the community to know this is a space they can go to escape the real world, and direct them to any resources should they need help. r/Buccaneers is more than a football forum to the mods. It’s a community, and the pandemic has helped strengthen that sense of community in a funny way.”

r/KansasCityChiefs

数据块:The community saw a 310% increase in views during the period1/31-2 / 7。

Most Upvoted Posts on Super Bowl Sunday (as of this posting):

  1. 我的英雄
  2. [oc]如果你想要你的热狗,请和我一起去
  3. ༼ つ ◕_◕ ༽つ STEVE SPAGNUOLO TAKE MY ENERGY TO DIAL UP THE RIGHT CALLS TO GET YOUR THIRD WIN AS A KANSAS CITY CHIEFS COORDINATOR OVER BRADY AND TO WIN THE SUPER BOWL༼ つ ◕_◕ ༽つ
  4. Mahomes抛出抛出
  5. 感到可爱。可能稍后删除。idk。此外,火车正准时。来吧!

From the Mods:在两个直的超级碗出场后,R / KansascitCitys已添加每日讨论线程为了解决社区的增长,并提供所有酋长粉丝可以谈论团队的地方,这已经以积极的方式促进了讨论。Mods反映在社区(和团队)日益普及:“我在2013年回来了我们的次级大小。It’s a completely different beast now and Patrick Mahomes is truly driving a new era of Chiefs football…being to two Super Bowls, having your QB win MVP, and winning the Super Bowl [last year] have all given Chiefs fans a wonderful, and somewhat cathartic, feeling that their fandom was worth it.”

r/TheWeeknd

数据块:The community saw a 335% increase in screenviews during the period1/31-2 / 7。

Most Upvoted Posts on Super Bowl Sunday (as of this posting):

  1. oh god oh f*ck
  2. Lana Del Rey’s father on instagram…
  3. 多伦多市长官员于2月7日进行了周三日
  4. 那座气球的房子过渡到致盲灯是火灾asf
  5. 这部分单独杀死了整件事

From the Mods:r/TheWeeknd is home to the most passionate fans of the music superstar, so it’s no surprise that his most loyal fans来到社区打破令人惊讶的歌曲,最大的模因和他的半场性能的整体产值来自R / Wheeknnd的Mods表示现在标志性的时刻对他最大的粉丝意味着什么:“这对我们来说意味着诚实的世界。Most of the fans in the community have been following The Weeknd ever since the original mixtapes came out in 2011. The Super Bowl is probably the biggest gig you can book as an artist and it’s such a surreal feeling that The Weeknd has been selected to perform this year for hundreds of millions of viewers. We’re proud of him and it goes to show that hard work does pay off.”

Off the Field: Chatter about Commercials

Yes, you saw that! We made a Super Bowl ad. The blink-and-you’ll-miss-it creative flashed on screens in 9 of the top 10 U.S. metro markets as a tribute to the power of community we see on Reddit every day, and especially so in recent weeks.

抱歉,我们崩溃了你的超级碗派对from博客

“It’s been exciting to see more and more people around the world start to understand and take interest in the power of Reddit’s online communities in recent weeks,” said Reddit Chief Marketing Officer, Roxy Young. “Our Super Bowl ad was a mammoth effort from a lot of hardworking people who pulled together an impactful 5-second spot — which is no easy feat — in just a few days. This ad is a celebration of Reddit communities, and an aptly-timed reminder that when people come together around their passion, powerful things can happen.”

The ad, which was created in collaboration with our agency partners at R/GA, was also posted tor / blog.and has to-date received over 70k upvotes and over a thousand awards as Reddit usersdelighted in seeinga nod to their communities flash on screen, postingphotos of their TVs in excitement并加入200k额外的额外的升值。

一种nd we were in good company with this year’s Super Bowl ads, which continued to garner almost as much attention as the game itself. Here’s what Reddit users had to say about the commercial breaks:

  • 通用汽车,Cheetos., State Farm and Doritos dominated post-game conversations around the “best” ads and 3D Doritos, Drake from State Farm and Bud Light were all trending topics on Reddit during the game itself
  • Conversations within thispost-game thread透露通用汽车的现场,以弗雷尔(和其他值得注意的名字)为特色,作为一个人群喜爱,而州农场的“Drake from State Farm”, with its slew of famous faces,赢了在这一点comedy front。金宝博188滚球备用Reddit用户也共享很多爱对于Dorritos的3D紧缩放置,用它配音商业击败and非常有效
  • 一种general theme across the board from Reddit users was a fatigue for commercials from brands that appeared tovirtue signalor“pat themselves” on the back,用户相反calling for more humorfrom their ad breaks

庆祝精湛的猫头鹰

一种Reddit Super Bowl tradition, users flocked to the r/SuperbOwl community to post pictures, videos, and memes of their favorite game day bird. The popular community saw a +1k% increase in views during the period1/31-2 / 7。

Tom Brady is nowhere to be found.from超级碗

Tis the dayfrom超级碗